"It's not a showroom, it's a 1700 building. It's not a glimpse at the showcases, it's a journey through ideas. It's not a simulation, it's an imaginary world to live."

At the Furniture Show 2017, Elle Decor inaugurated an exhibition space dedicated to the great design brands, offering unique moments in the galaxy of events at Fuorisalone in Milan.

Furniture Show - Milan 2017

To investigate the relationship among retail, people, brands and products, Elle Decor has set up sites that allow visitors to project with Mixed Reality some iconic design objects.

There were several design objects in the salon as well: the Molteni D.555.1 coffee table designed by GiĆ² Ponti and Flos evergreen Luminator, designed by Achille & Castiglioni in 1954, together with Poliform and Boffi contemporary creations.

Fantastificio has set up the experience for Microsoft Hololens viewer allowing 70.000 visitors to observe the range of products.

Through a simple and intuitive interface, visitors were able to project and modify holograms of design objects in mixed reality.

Below, a summary video of the experience.

Agency: AKQA